PRINT DIGITAL CONVENTION 2026 draws more than 1,700 trade visitors

With more than 1,700 trade visitors, the PRINT DIGITAL CONVENTION (PDC) 2026 set a new attendance record, cementing its role as a key meeting place for the printing, brand, and packaging community between drupa cycles. The organizers say the combination of a new venue, an expanded partner network, a hands-on experiential exhibition, and a high-calibre conference programme met with great interest. Topics such as e-commerce, customer experience, data-driven communication, packaging, and artificial intelligence were not considered in isolation, but were consistently viewed in their interplay – as part of a communications landscape in which print, digital, and technology are becoming ever more closely intertwined.

The new venue in the open foyer of Hall 1 lent the event a special dynamism. Between the exhibition, the conference and the highlight projects, an atmosphere emerged that was characterised by exchange, networking and practical applications. The PDC presented itself more strongly than ever as an experiential trade fair and brought together people from different areas of the communications and media world.

“The energy and openness that were palpable at this year’s PDC demonstrated just how great the current need for exchange, guidance and new perspectives is within the industry,” explains Rüdiger Maaß, Managing Director of the Fachverband Medienproduktion e.V. (FMP). “It was particularly impressive to see how naturally brands, agencies, technology providers and producers came together here. The record attendance confirms that the industry is seeking precisely this kind of exchange and wants to play an active role in shaping it.”